Bar Code: How Spirits Brands Are Using Augmented Reality

Many liquor and spirits companies like the Macallan, Patrón, and Beam Suntory are now redefining their concept of “beer goggles”—thanks to augmented reality. From extensive art exhibitions to cutting-edge mobile apps, innovative and immersive AR experiences have become a major component of these established brands’ marketing plans in hopes of reaching the next round of consumers.

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