South by Southwest (SXSW) started as a music festival, but has expanded to become a major conference for “music, film and interactive”.
SXSW is also known for major tech announcements, like the launch of Twitter. The tech world is closely watching the event, so its go big or go home for any integrated technology. This year, iBeacons are going big. An installation of over 1,000 iBeacons make this the largest iBeacon deployment to ever be executed at an event.