Image enhancement technologies like holograms and 3D have been building in popularity over the past few years, and though neither is new, event marketers have been finding clever new ways to leverage them. More interestingly, marketers have been discovering that each special effect has a strategic strength that makes it more effective in moving the needle depending on the objective of the event. Here, a closer look at each technology and how brands like Honda and Ralph Lauren leveraged them for distinctly different purposes.


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