Six Trends and Forecasts for Corporate Events in 2025

With new technology, goals, and strategies influencing corporate events, 2025 is set to be a pivotal year in the event industry’s ongoing evolution. This in-depth analysis of the trends and forecasts that will shape the upcoming year will give event planners the knowledge they need to keep on top of developments.

1. Putting Human Connection First

The indispensible significance of live events has become evident after years of hybrid and virtual events. Even if digital formats are still crucial, in-person interaction is predicted to become more important in 2025, as 59% of event planners prefer in-person forms over hybrid and virtual ones. In 2025, team meetings and internal meetings are anticipated to be among the most popular formats, allowing for deeper, more significant relationships.

But technology will continue to be important—not as a replacement, but as a way to improve face-to-face interactions. This change is being driven by artificial intelligence (AI), which makes it possible for deeper personalization and opens up possibilities for interactions that are truly engaging. An AI-powered software, for instance, linked guests at International Confex 2024 based on their past interactions and common interests. In addition to improving the live event experience, this increased networking and engagement much after the event concluded.

Planners who want to segment audiences, make individualized content recommendations, and create customized agendas are increasingly dependent on AI solutions like Grip and Brella. The gold standard for memorable events is 1:1 personalization at scale, which these technologies are assisting event planners in achieving. Nevertheless, many organizers still find it difficult to make full use of the wealth of data that is accessible. The secret is to ensure that every touchpoint connects with its audience by fusing the analytical prowess of AI with well-considered, human-written content. Personalized communications can outperform generic messaging by more than 200%, according to research, therefore this is a crucial area of focus for events that are successful in 2025.