Using AI and Event Intelligence to Spark Event Experiences

The fundamental element of marketing events has always been human interaction; this is what gives them their strength and efficacy as a marketing medium. Indeed, an astounding 77% of customers claim that having a live interaction with a brand boosts their level of trust in that brand. However, the volume of interaction data that contemporary event marketing technology offers might easily overwhelm one.

Creating memorable experiences for attendees is essential to increasing their engagement and leaving a lasting impression. We’ll go over the main ideas from a recent Certain webinar in this blog, where attendees learned about Touchpoint Ignite, a revolutionary new event software. We’ll look at how AI-powered event technology may help businesses improve the quality of their attendees’ experiences, which in turn can lead to higher sales and better business results.

Challenges with Event Data

The narrow application of event data analytics is one of the most prevalent problems that enterprises encounter. Companies frequently lose out on important event engagement insights because they restrict their data collecting efforts to the most basic registration data. The sheer amount of data can be daunting for individuals who are actively gathering rich interaction data, making it challenging to draw useful conclusions and come to wise decisions.