Ideas for Event App Gamification in 2024: A Comprehensive Guide

What precisely is meant by interactive content? How can you increase event engagement with this marketing tool as an event planner or stakeholder?

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Gamification of Event Apps | Overview

Gamification is the artful use of gaming aspects to draw in, hold the attention of, and ultimately convert users or attendees. This occurrence activates the natural incentive system of your attendees. I can see why it’s so popular in marketing circles.

Gamification is being used by 93% of marketers, and by 2025, the market is predicted to rise by 30.1%.

The newest thing on the block, gamification is popular across many industries. With the use of engaging games, Nike, KFC, and M&M’s are attempting to engage their target market. Therefore, it is important to stay in the event industry.

With 49% of firms stating that customers engage more with engagement components like gamification, live polls, and feedback, the industry has jumped on the gamification bandwagon.

Why There’s a Greater Chance of Increasing Your Engagement with Event Gamification

Gamification is a very rewarding strategy for increasing engagement since individuals are validated seekers, particularly those who receive positive reinforcement. With impressive outcomes, gamification applies this idea to adult learners.

According to research, gamification increases adult learners’ scores on factual knowledge tests by 11% and skill-based tests by 14%.

For this reason, in order to include Gamification into their event success strategy, event planners are turning to event software such as Eventify. Additionally, gamification enables exhibitors and marketers to connect with Gen Z customers, who grew up playing video games on consoles and phones. However, gamification is not limited to the younger generation. It also extends to the regular workforce, as 93% of workers over 45 believe that gamification has raised the caliber of their work.

Because of this attractiveness, gamification fits in well with offline, hybrid, and virtual events. Engaging your attendees with games, trivia, scavenger hunts, and virtual phone booths is a great way to increase their participation. They also promote sponsors, benefit exhibitors, and increase the memory value of your brand.

Want to learn more about gamification but don’t know where to start? Begin with the essential components.