Virtual Events' Future: Trends to Watch in 2024

Twenty years into the twenty-first century, technology is starting to transform the events sector. Both event planners and guests will find it easier and more enjoyable as a result.

Beyond the initial results presentations, businesses are beginning to recognize the advantages of incorporating virtual events into their marketing and sales strategies. Grand View Research projects that the global virtual events market will develop at a compound annual growth rate of 18.8% between 2023 and 2030, reaching an estimated value of $262.52 billion.

Virtual events are growing in popularity, providing new avenues for organizations to enhance client connections and boost revenue. The virtual events sector is a dynamic one. We’ve put together a list of the virtual events 2024 trends that are gaining traction to keep you informed.

Leading Virtual Event Patterns for 2024

The use of virtual events in the event sector has grown significantly since 2020. Virtual events, which were first offered as a substitute during the epidemic, have developed into a crucial format for event planners moving forward. Virtual events allow over 80 percent of firms to access a wider audience, per a Bizzabo survey. Furthermore, according to a recent LinkedIn poll of 1,800 marketers in 13 countries, 85% of companies had planned virtual events in the previous year.

Here are some important developments to be aware of in 2024 in order to effectively utilize virtual events: https://ibentos.com/blogs/the-future-of-virtual-events-trends-to-watch-in-2024/