Event App KPIs To Assess Achievement By 2024

Every event planner in the changing world of 2024 is looking for a story, a gripping tale that sums up the success of their event.

The event app, which serves as a crucial interface for speakers, exhibitors, and attendees alike, is essential to its success. It sculpts audience participation, amplifies networking prospects, and sharpens the focus on concrete event return on investment.

However, how can you determine the true performance of your event app in the digital world where there are a gazillion metrics?

Let’s dig in and find out which event app metrics are crucial and that you must monitor.

1. Engaging the Audience Is Crucial

Look past the surface of event app downloads to get a true sense of how users are interacting with the ecosystem of your app:

Monthly and daily numbers are important for active users. A high DAU/MAU ratio illustrates the sticky attraction of your mobile event app by showing attendees how often they use it.
Duration of Session: Attendee commitment is revealed by duration measures. Long-term visits? What they observe has captured their attention.
Popularity of Features: Determine the main draws. Emphasizing the most visited sections reveals what your audience finds most compelling.