8 Stunning RFID Event Brand Activations

Brand activations can provide a fantastic opportunity to have a significant influence in your sector, regardless of your level of experience. The need for experiences from brands is nothing new. They want to get away from the ordinary and feel like they belong. To get you inspired, here are 8 incredible RFID brand activations. activations that have forced viewers to respond.

1. Social Activation at the Bonnaroo Festival

We prefer not to draw attention to ourselves. However, we will. ID&C was contracted by AC Entertainment and Superfly, co-producers of Bonnaroo, to create more than 80,000 personalized RFID wristbands that would be utilized with an Intellitix contactless RFID system. The goal of the Bonnaroo organizers was to involve attendees in a variety of social media-based activities spread throughout the festival grounds.

Fans could ‘tap’ their wristbands to check in at certain points, submit pictures, and update their Facebook status. This interaction also immediately uploaded the matching line-up to the fans’ Facebook timeline.

Additionally, attendees utilized the RFID wristbands to enter the festival arenas and campgrounds, replacing paper tickets with contactless technology.

During the festival, the RFID wristbands contributed to the acquisition of nearly 1.9 million Facebook Likes.