Six Ways to Increase Attendee Engagement with Gamification in Event Marketing

In the ever-changing field of event marketing, planners are constantly searching for fresh approaches to grab the interest of their target audience. When implemented properly, gamification has been shown to be a game-changer for increasing attendance engagement at events. It provides a playful, competitive, and interactive element that keeps attendees interested in the whole event.

Here are six innovative ways to use gamification to increase attendance at your next event!

1. Check-ins and Badges via Mobile Apps
Make use of a mobile event app that lets participants check in at different venues or sessions, such as Amego or Brella. For achieving particular objectives, such as seeing every exhibitor booth, attending every keynote, or taking part in networking activities, you can design branded, downloadable digital badges. An effective motivator is exclusive material.