How to Increase the Value of Hybrid Events in 5 Ways

Although there has been a recent explosion in virtual events, it can be challenging to understand the benefits of continuing to have hybrid or virtual events as the world is starting to return to in-person events. However, according to a Statista report from 2021, 35% of marketers worldwide expected that their events would be hybrid and 40% of them would be virtual in 2022.

Obviously, hybrid events are on the rise, and they can be quite valuable to your company as well. Hybrid events can boost the value of your organisation in addition to giving you planning flexibility and scalability. Let’s look at some strategies you can use to increase the value of your hybrid events for a better return on investment and a memorable participant experience.

Participate in Partnerships
First things first: you need attendees for your event. Would you rather spend hours relying on an algorithm to discover participants for your event, or would you rather use the clientele of your partner to expand your audience?