Guest Blog: 3 essential event metrics your technology should capture


As in-person events have shifted to virtual due to safety protocols and stay-at-home orders, the events industry has witnessed massive changes over the last two years. Despite the significant impact of COVID-19 on the industry, the demand for events is still expected to increase. In 2019, the events market was valued at $1.14 trillion, and it’s estimated to reach $1.55 trillion by 2028. With the space continuing to grow, organizations are utilizing event software to create the best experience for their attendees, regardless of format.

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