How has the game changed for immersive sporting events?
As we hurtle towards the summer of 2022, with all its extra Bank Holidays, people are buying tickets for big, live in-person events and planning ahead again. Although, we are not returning to life as we once knew it, experiences have well and truly evolved. Consumer expectations and needs are different and the structure of physical events, such as sporting occasions, is one big area that’s absorbed innovation to reflect these changes.
Read more at: https://www.eventindustrynews.com/news/how-has-the-game-changed-for-immersive-sporting-events%ef%bf%bc
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