Virtual events have been growing in popularity for several years, and for 4 good reasons.
1) The technology behind virtual events has been constantly maturing to deliver engaging digital experiences that offer better returns on investment than participating in an in-person event.
2) Participants appreciate saving time and money by attending conferences remotely instead of having to travel.
3) The COVID-19 pandemic in 2020 raised concerns about international travel and participating in crowded events, pushing even more events online.
4) Rising anxiety over climate change and the trend for green/eco-friendly travel further raised the appeal of virtual events.