Event Intelligence Series Part 3: Event Intelligence Use Cases for the Offline Buyer’s Journey

Event marketing existed centuries ahead of digital marketing. Yet, until recently, the amount of data that is available to digital marketers is more complete, in-depth, and sophisticated compared to the data that is accessible to event marketers.

It’s not until recently that event intelligence became widely implemented. Like we mentioned in the previous two posts, the practice of gathering event data was mostly done by early adopters.

Read more at: https://www.aventri.com/blog/event-intelligence-series-part-3-event-intelligence-use-cases-for-the-offline-buyers-journey

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