Top 3 Most Important Data Types to be Gathered from Event Apps

High-expense of B2B events makes it difficult for marketers to justify them to higher-ups. Data offered by event apps can support this cause. Marketers mainly need to focus on 3 types of data which are as follows:

1: Behavioral Data
Event organizers can hold surveys with the help of apps like Event2Mobile App. Organizers can gather tangible evidence like what attendees think of sessions and speakers.

Read more at https://event2mobile.com/blog/top-3-important-data-types-gathered-event-apps/#6r1ictsCMhQh7dxw.99