New Tech Tools for Event Registration

Besides being financially lucrative, registration has become a make-or-break-it component of the meetings industry. In fact, registration yields 48 percent of total event revenue, according to the annual PCMA Convene Meetings Market Survey, released in February.

So how can registration be more appealing? What valuable information can it provide? These are the questions event management software companies are asking—and answering.

More information:

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