Planners looking to offer a photo-sharing experience at their events have a new option from EventsTag. Snap Mask is a facial-recognition masking app that the company created to enable brands to offer a Snapchat-like experience at events.
“Events are desperately searching for the next best thing in photo sharing,” says Dan Strang, C.E.O. of EventsTag. “Obviously there’s a load of popularity in Snapchat, but it’s a very closed-off platform.