4 Ways Event Planners Can Use Snapchat Successfully

Since its launch five years ago, Snapchat has evolved from a somewhat salacious photo-sharing app to a millennial-focused marketing tool used by brands and media companies to spread the word, particularly when it comes to live events.

In addition to allowing brands to broadcast on the app’s Live Stories feature and highlighting aspects of events on its Discover channels, Snapchat is becoming an official event partner.

More information: http://www.bizbash.com/4-ways-event-planners-can-use-snapchat-successfully/new-york/story/32904#.WP2OrEV96M8