How Mobile Apps Improve the Attendee Journey BEFORE an Event

There are more than 1.8 million meetings and events in the U.S. and 5 million worldwide, but the average attendee will only go to 4-6 events per year. If you want to up your odds that YOUR event is one of the six they attend, then you need to ensure you’re designing the an attendee journey that will get them excited and keep them that way from initial registration to final departure and beyond.

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