Dystopian iBeacon intrusion is a wake-up call

From the early days of cinema, to the family watching the TV, to desktops, laptops, smartphones and now wearables, we’ve got ever closer to ever-smaller screens, which we look at for less time and in more personal environments. What does this mean for advertising?

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More information: http://www.theguardian.com/media-network/2015/aug/17/apple-watch-ibeacon-advertising-thinking

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