Veuve Clicquot brings experiential art collaboration to New York City streets
Background and context Veuve Clicquot recently brought an art-led experiential campaign to New York City, tying a limited-edition product release...
Manufacturer News
New and updated event venues expand options in Dallas–Fort Worth for 2026
Background and context The Dallas–Fort Worth metro area continues to see steady growth in its meetings and events infrastructure, with...
Major luxury hotel brands expand and renovate key US event properties
Background and context Several high-end US hotels are investing in new or upgraded spaces that are relevant to planners of...
Leadership change at Destination Canada highlights shifting priorities in national event strategy
Background and context Destination Canada, the federal crown corporation responsible for marketing Canada as a tourism and business events destination,...
New event planning book spotlights the overlooked details of hosting
Background and context Event professionals are increasingly expected to deliver experiences that feel both polished and personal, whether for corporate...
New event tech tools emerge for business travel and exhibitor lead capture
Background and context Event organizers are continuing to adopt specialized technology platforms to manage increasingly complex live, hybrid, and digital...
Sennheiser honored by Lower Saxony for reliable vocational training
Background and context Professional audio manufacturer Sennheiser has been recognized by the German federal state of Lower Saxony for its...
Immersive Kefir Pop-Up Uses Experiential Tactics to Promote Probiotics
Background and context As consumer interest in gut health and functional beverages grows, food and drink brands are increasingly turning...
Eleven new Los Angeles venues expand options for summer 2026 events
Background and context Los Angeles continues to see steady growth in its hospitality and events infrastructure, with new properties and...
Spectera handheld transmitter put through its paces on Vanessa Paradis tour
Background and context Wireless microphone performance remains a critical issue for live music and touring productions, as engineers balance spectrum...
Indie duo Ray Bull standardises tour monitoring with Allen & Heath SQ-Rack
Background and context Brooklyn-based indie pop duo Ray Bull recently completed their "Please Stop Laughing" tour across major cities in...
Seattle Convention Center recognized as key U.S. venue amid evolving experiential landscape
Background and context The U.S. events sector is entering the second half of 2026 with a mix of large-scale conventions,...
Canadian event sector sees tourism, venue, and hospitality upgrades ahead of peak season
Background and context Canada's event and tourism sectors are entering a busy season with a series of local initiatives and...
New Las Vegas venues expand options for 2026 meetings and events
Background and context Las Vegas continues to build on its position as a leading meetings and events destination, with a...
Experiential activations set the tone for Cannes Lions 2026
Background and context Cannes Lions has long served as a barometer for the state of brand experience and creative marketing....
Inside Agency EA’s production of the Obama Presidential Center opening week
Background and context The opening of the Obama Presidential Center in Chicago drew national attention, bringing together political leaders, community...
New event venues expand meeting options in San Diego for summer 2026
Background and context San Diego is preparing for a busy summer 2026 season with a wave of new venues aimed...
Audiologic named certified provider distributor for L-Acoustics in UK and Ireland
Background and context Audiologic has been appointed Certified Provider Distributor (CPd) for L-Acoustics in the United Kingdom and Ireland, with...
Spectera system supports major RF deployment at the 79th Tony Awards
Background and context The 79th Tony Awards brought together a dense mix of wireless audio, intercom, and control systems in...
Sennheiser Spectra system supports audio delivery at Archbishop of Canterbury installation
Background and context The recent installation of the Archbishop of Canterbury brought together a large-scale ceremonial service, live music, and...
Wireless audio upgrade targets high-quality karaoke experiences
Background and context Karaoke has become a staple attraction in bars, clubs, family entertainment venues and private events worldwide. As...
Lorde tour uses L-Acoustics L-ISA and L Series to scale immersive sound in arenas
Background and context Lorde’s current Ultrasound World Tour is the latest large-scale outing to test immersive audio in mainstream arena...
L-Acoustics system underpins dual-purpose dining and show venue in Phuket
Background and context CLC Phuket, located in the Bang Tao area of Thailand’s largest resort island, has been designed as...
Creative experiential event concepts emerging from major consumer brands
Background and context Major consumer brands continue to use experiential events as a way to stand out in a crowded...
Blue Rocket Solutions completes Canada’s first L-Acoustics home theater in Muskoka estate
Background and context A private lakeside residence in Ontario’s Muskoka region has become the first home in Canada to feature...
L-Acoustics loudspeaker system extends touring-style sound to 177-foot superyacht
Background and context A 177-foot superyacht designed by Delta Design Group has become the latest platform for touring-grade audio, following...
DATALAND museum debuts with large-scale L-Acoustics immersive audio system
Background and context A new museum in downtown Los Angeles is positioning sound as a core part of the visitor...
Warner Bros. Discovery expands HBO and HBO Max experiential footprint worldwide
Background and context Warner Bros. Discovery is continuing to push HBO and HBO Max beyond traditional screens, using live and...
AT&T explores new fan engagement strategies for live and hybrid events
Background and context As live, hybrid, and digital events continue to converge, major telecommunications providers are playing a growing role...
Delta Air Lines experiments with turning air travel into an experiential marketing platform
Background and context Experiential marketing has moved well beyond pop-up activations and trade show booths. Travel brands, in particular, are...
