How to Use Analyst Reports to Choose the Right Event Software

With countless event software solutions on the market, making the right choice can feel overwhelming. Analyst reports—like those from Gartner, G2, or Forrester—offer valuable insights that can simplify the decision-making process and guide you toward the best-fit platform.

Understand What Analyst Reports Offer
These reports provide unbiased evaluations of event tech platforms based on criteria like usability, scalability, customer support, innovation, and market presence. They include rankings, user feedback, feature comparisons, and vendor strengths and weaknesses.

Identify Your Key Needs First
Before diving into a report, define what matters most to your event strategy—whether it’s robust registration tools, hybrid event support, analytics, or integration with your CRM. This focus helps you interpret report data with your priorities in mind.

Compare Platforms Side by Side
Use charts, scorecards, and quadrant placements to quickly see how platforms stack up. Look for solutions that align with your goals and budget, and pay attention to both feature sets and customer satisfaction scores.

Read Between the Lines
Don’t just rely on rankings—dig into detailed reviews, case studies, and analyst commentary. These sections often reveal how platforms perform in real-world scenarios and offer context on why certain tools are better suited for specific use cases.

Use Reports to Build Internal Buy-In
Analyst reports are great tools for convincing stakeholders. Back up your recommendations with data and industry validation, making it easier to justify your software investment.

Conclusion
Analyst reports are more than just rankings—they’re strategic resources for making informed, confident event tech decisions. By using them wisely, you can choose software that not only meets today’s needs but grows with your event vision.