The Future of Event AV: How Short-Form Video and Co-Creation Will Change the Way People Attend Events

Event AV systems are now essential to producing exceptional, unforgettable experiences as live events make a resurgence. However, AV is also one of the most important budget lines, as any event planner is aware, and is usually thought of as a one-time cost that rises during the event and then falls off quickly after.

The value of AV is being expanded through co-created content and short-form video, which opens up long-term interaction and significantly increases the return on that original investment.

The Need for Event AV to Change

The typical AV setup is under pressure to meet new standards in a world where users consume content in short bursts. The attendees of today have shorter attention spans and are absorbing and interacting with material in shorter bursts, thus they are more drawn to less scripted and more informal video content. A culture of immediacy and relatability has been established by platforms such as YouTube Shorts, Instagram Reels, and TikTok, where “real” voices are valued more highly than carefully produced video.

This development signifies a change in our perspective on event AV, which is now seen as a catalyst for continuous, community-driven engagement rather than merely a collection of cameras and screens to improve the live experience.

The Influence of Collaborative Art

Co-creation, which involves asking presenters, attendees, and other stakeholders to contribute to the development of material during the event, is one of the most intriguing features of this new AV strategy. Event planners may capture genuine, authentic moments that feel new and relevant to participants and a larger online audience by enabling attendees to express their thoughts, highlights, and takeaways.

Another effective method for prolonging the life of AV content beyond the event is co-creation. Consider recording brief soundbites from speakers as they leave the stage or gathering audience responses following each session. This collaboratively produced material may be swiftly edited and distributed as brief videos, offering captivating event highlights that keep people interested long after the lights have gone out.