Use Attendee Intelligence in conjunction with Event Analytics

It used to be commonplace to operate an event with little to no event analytics or reporting, possibly as recently as ten years ago. Additionally, when you sent out generic emails to all of your guests, hoping that they might attend your next event, nobody flinched. However, you will fall behind your competitors if you continue to try to accomplish it.

To survive in today’s cutthroat events market, you must be able to examine both the preferences of your attendees and their interactions with your event. To forecast and maximize the future status of your events, whether they are in-person, virtual, or hybrid, you need timely and accurate data. Without this information, you run the risk of acting based on erroneous assumptions or being influenced by prejudice. Rather, a wealth of precise, focused data enables you to forecast future events and make judgments based on what has already occurred.

Gaining insights through the use of Attendee Intelligence enables you to make data-driven choices and tailored suggestions that will increase revenue and customer base, two of the most important resources in the events management sector.

Attendee Intelligence: What Is It?

The concept of Attendee Intelligence, which combines registration and event activity data, is straightforward but incredibly potent. That’s all. Additionally, without it, you’re managing your event in the dark from beginning to end and will have no insight into your next event.

Let’s dissect it:

Information gathered from attendees prior to the event is known as registration data.

Self-reported information such as employment role, industry, business size, location, high-level interests, etc. is included in registration data.

The journey and interactions of attendees during the course of your event are known as event activity data.

Attendees’ chosen sessions, attended sessions, skipped sessions, booths visited, one-on-one meetings, downloads, clicked links, and more are all included in the event activity data.

Consider yourself familiar with this? You’re correct. All of these components are already present, but you aren’t getting the most out of your tools if you don’t combine them and take use of their synergy. When combined, these two forms of event analytics give marketing and education teams the data they need to create more individualized marketing campaigns, provide more pertinent material, and draw in the best sponsors.

For whom is this intended? Anyone who organizes events, particularly those seeking to further their careers. I think we can help you accomplish it more effectively if you use your events to increase sponsor money, sell merchandise or tickets, attract and keep customers, or all of the above. That is Attendee Intelligence’s greatest feature.