Six Ways to Use Gamification to Enhance Your In-Person Event

You’re prepared. You have made a fantastic registration website, reserved your venue, and prepared your catering. I take it you’re ready to go?

Not so quick. You should also consider your audience’s engagement and gamification plan long before your live event begins. Is there a mechanism in place to encourage participants to ask questions, attend sessions, and network? Do you intend to approach your carefully courted merchants or urge guests to post about your event on social media? How about sponsors? You’re losing out on a chance to genuinely interact with your audience and add value for everyone attending your event if you don’t.

According to studies, we use roughly 34 GB of information every day, and this amount is increasing at a rate of 5.4% annually. Every year! You can see how leaving attendee involvement to chance will result in dissatisfaction when you combine this with our shortening attention spans. How do you ensure that guests are involved and active throughout your event when there are so many competing for our attention?

Let’s talk about gamification.

Gamification is a potent technique that focuses and sustains our attention on a particular job by utilizing our brains’ built-in reward system. In addition to being a fantastic method of getting participants to pay attention, gamifying your in-person event is also a really enjoyable way to network, gain knowledge, and create a strong lead pipeline. Continue reading to learn how.