Ten Tried-and-True Methods to Increase the Uptake of Mobile Event Apps

Information distribution, networking, wayfinding, security and backup plans, lead generation, and data gathering are just a few of the areas that onsite event technology may significantly improve. Indeed, 67.5% of participants believe that a mobile event app is necessary for in-person conferences, according to g2.com.

But only if others make use of it.

To make sure that your guests and other event stakeholders can benefit from all the advantages, adoption must be improved.

These ten tactics will help you win people over.

1. Choose a user-friendly mobile event app and stay away from unnecessary technology.

Participants won’t employ a laborious solution. It need to be simple to use and download. To make sure features are both practical and easy to use, test every solution you consider from the viewpoint of the user. One thing to keep an eye out for is that interactive capabilities, such as one-to-one video conferencing or texting, have recognizable interfaces that mimic those of other apps that users frequently use.

Knowing what you want guests to accomplish with the features is equally crucial when selecting them. Enabling video conferencing is a helpful feature if you want remote participants to interact with one another and take part in in-person meetings. Video calls may not be as crucial if you’re having a small, in-person event without a virtual component because it’s likely preferable for people to connect in person (after all, that’s what they’re there to do).

Users of your mobile event app won’t have to sift through features they don’t need or won’t utilize to access the ones that truly provide value if you curate the features and design with purpose. If you want to boost adoption, you should steer clear of feature clutter.