Top Trends in In-Person Event Technology That Are Expected to Grow in 2025

There have been a lot of fascinating advancements in in-person event technology since on-site events resumed three years ago. On-site analysis, session scanning, badging, check-in, and other processes have all advanced significantly.

RainFocus has accumulated a wealth of experience with on-site event technology over the course of our lengthy existence in the events sector. We are able to anticipate future developments because to our dedication to providing in-person events successfully and our continuous research and analytical work.

Convenience and responsibility are the two words that best describe the most recent developments in in-person event technology, though this is still up in the air.

More Practical Experiences for Attendees

Event planners are always looking for ways to improve the experience of guests. There is still a lot of discussion about AI and conjecture about how it will improve on-site experiences as 2025 draws near. We speak with another event team every day that is using one or more AI solutions to help them produce events that have a greater impact.

We asked our audience how they saw employing AI in 2025 in our Events and Marketing Trends study. According to 42% of those that intend to employ AI in their 2025 events, they will use it to provide guests with recommendations. These suggestions facilitate a far more seamless on-site experience, allowing participants to spend more time networking with the appropriate individuals and less time choosing which programs to attend.

Other ways that event teams are providing attendees with more convenient experiences include as follows:

Attendee matchmaking: After segmenting their guests using technology, organizations may utilize tangible tools like ribbons, stickers, color-coding, or badge pins to help attendees identify peers who share their interests.

Mobile apps: Push alerts, mobile catalogs, attendee-to-attendee chat, maps, and gamification are some ways that teams can improve attendee engagement.

Even the biggest venues can be readily navigated by spectators with the aid of digital signs and maps. Mobile maps and digital signs are two dynamic and more advanced sustainable wayfinding options. When necessary, they enable teams to instantly update sessions, presenters, exhibitors, and games.

With the help of QR codes, attendees may easily enhance their participation by accessing exhibitor webpages, product testing, maps, questionnaires, and session resources or activities. Attendees may now instantaneously connect on LinkedIn by scanning each other’s badges, which is a new and growingly popular usage for QR codes.

Badge tracking: Especially during events with big crowds, NFC encoding on badges makes session scanning and reporting simpler.