Enhancing Tracking Technology for Exhibitions

We’ll talk about the advantages of sensor and tracking technologies for your event marketing plan in this article. This will benefit your exhibitions and events both now and in the future. It includes people analytics, foot traffic analytics, and real-time data insights.

Continue reading to learn about tracking technology, including its definition, its operation, the parts that make it up, and the insights you can begin tracking with Exposure Analytics.

Exhibit tracking technology: what is it?

Technology for tracking exhibits might play a key role in your overall event marketing strategy. It is employed to track and evaluate how guests walk through and engage with your stand or booth, as well as the whole event space. Sensors are utilized to track visitor behavior, including where they go, how long they stay, and which areas are most popular.

Such people analytics can assist you measure your success or return on investment, optimize your layout, and enhance visitor experience. This can be utilized in conjunction with other event marketing strategies, such benchmarking against competitors, to improve the exhibition’s overall success and visitor experience.

How do people analytics and tracking technologies operate?

At Exposure Analytics, we gather, track, and analyze data using a mix of three specific sensors and techniques.

APEX Watch

One stereoscopic 3D sensor is used by our Apex sensors to count the number of people in your designated area. Also, they are able to keep an eye on your access and exit points. This precisely counts attendees and monitors occupancy during your event. Because it doesn’t capture live photographs for you to save and carry with you, it complies with GDPR regulations.

With the use of these data-driven insights, you can improve future event marketing strategies by learning what aspects of your events are successful and which ones are not.