Gamification of Virtual Events: Using Play to Engage Participants

Companies are always looking for new and creative ways to accomplish their main objective, which is to make guests feel involved and have an immersive event experience. The use of game-like themes and challenges to generate excitement among participants is known as gamification, and it is gaining popularity as a solution.

89% of people, according to research, would stay longer at an event if it had gamification components. Gamification is the solution if you want to increase attendance and give guests more control over their event experience.

This thorough book delves into the definition of event gamification, its advantages, and innovative techniques for captivating and engrossing audiences at every turn. Now let’s get started.

What is event gamification?

Gamification is a systematic approach to user attraction, engagement, and conversion through the use of game components. This strategy is well-liked in marketing circles since it appeals to attendees’ natural incentive systems.

Its popularity is evident, as 93% of marketers are using gamification, and the market is predicted to expand by 30.1% by 2025.
Industries have come to love gamification, as corporations like Nike, KFC, and M&M’s use entertaining games to engage their target markets. The same is true for the event sector.

The industry’s acceptance of this potent tool is shown in the nearly 49% of organizations that indicate that customers interact most with engagement aspects like gamification, live polls, and feedback.