Artificial Intelligence's Place in Event Marketing: A Marketer's Best Tool

Let’s speak about logistics first. Yes, it’s complicated. Choosing the ideal location is among the first things that need to be done. While search engines have long made it simpler to browse, filter, and focus your results, artificial intelligence (AI) algorithms move you even faster from point A to point B. AI is capable of analyzing enormous volumes of data on possible event locations, such as demographics of the area, attendee reviews, and historical data from previous events. Artificial intelligence (AI) may compare this data to find trends and provide data-driven venue recommendations that consider accessibility, capacity, amenities, and event type fit.

Location is crucial, and AI systems are able to predict how many people will attend an event at various locations within a given radius. This aids event planners in choosing a location that will best suit the anticipated number of attendees. Let AI handle the tedious process of sorting through all of this data rather than attempting to do it yourself.

AI can even assist you expedite the site visitation process once you’ve created your short list. Virtual site tours of possible locations can be facilitated by AI-powered augmented reality (AR) and virtual reality (VR) technologies. By doing so, event marketers can virtually tour and investigate the locations, sparing time and money that would otherwise be required for in-person visits to each one. It might be difficult to find the time to travel and conduct site visits when teams are understaffed and have limited funds. Event marketers can virtually evaluate the venue’s design, atmosphere, and general suitability to help in the decision process. How simple is that?