How Event Apps Can Personalize Large-Scale Events

Do larger-scale events fall short?

Yes, it’s thrilling for participants to purchase tickets (using business funds), get ready for a multi-day journey with colleagues, and engage in the magic that occurs when a group of people enjoy an event together.

When they get there, though, a terrible reality also comes in.

When you arrive to a big event with hundreds or thousands of other people cramming their schedules full of activities, it’s really simple to feel overpowered.

Smaller, more intimate events frequently provide guests with more personalized and direction than larger, more formal events.

This raises the question, “Is there a way to scale personal touch?” for both attendees and event planners.

Recently, Guidebook Jack Tattersall, Director of Global Sales, and Camille White-Stern, Director of Experiential Marketing at Splash met to discuss this topic.

Continue reading to learn how Camille and Jack suggest marketers use event apps to personalize their largest events.