Making Money in the Room: Using AI to Increase Event Attendance

Which emoji comes to mind when you think of artificial intelligence?

At the product launch event for Attendance Insights, the newest offering from Splash and the first predictive AI solution for the event technology sector, we asked this question.

It’s incredible how much emotion AI can arouse. We witnessed everything, from being terrified and perplexed to being stunned and in awe.

Nobody seems startled, in my opinion, by the spectrum of opinions regarding AI. There is an overwhelming amount of AI technologies available for marketers. These solutions have the potential to tackle some of the most difficult problems in event marketing while also producing enormous efficiencies.

We at Splash created Attendance Insights to assist event planners with event attendance, which is a problem that keeps them up at night every time.