The most recent developments driving transformation in the events sector

A paradigm shift is taking place in the event sector, as the newest trends prioritize wellness, sustainability, and technology innovation.

‘Softer productivity’ turns the experience of attending an event into something that supports attendees’ physical and emotional well. It all comes down to fostering an atmosphere where people may flourish and finding a harmonious balance between work and personal development. It appears that nobody involved in the event industry wants to be pushed over their breaking point any more. Event planners are aware that, in the modern era, space is allocated for more flexible productivity that still permits them to deliver. In summary, people prefer not to feel more exhausted after a work trip than when they left.

According to recent sources, the goal is to support attendees’ general well-being. “Softer productivity,” or a better balance between life and productivity, replaces the adage “work hard, play hard.” Attendees are becoming less excited about spending lengthy days in the hotel bar after presentations. Berenberg Research reports that Gen Z consumes 20% less alcohol than Millennials, who in turn consume 20% less than Baby Boomers and Gen X combined. This keeps track of the meat that was skipped. Of UK adults who intend to abstain from meat consumption in 2023, 43% were Gen Z, 26% were Millennials, and 18% were from all previous generations combined, according to Statista.