The 2024 Event Technology Playbook

Virtual and hybrid events are becoming more and more popular, and event technology has been essential to this growth. Event technology is essential to ease the planning and execution process, whether you’re planning a large-scale exhibition or having a virtual lunch and learn session.

We’ll introduce you to event technology and walk you through the process of creating an event tech stack in our 2024 event technology guide. Along the way, we’ll discuss three key themes that will influence event technology in 2024 and provide our preferred tools for it.

Now let’s get going!

Event Technology: What Is It?
The term “event technology” refers to a range of tools and software that assist planners in overseeing the entire event lifecycle, from planning to execution.

Event platforms, registration platforms, chatbots, mobile applications, messaging apps, marketing automation software, chatbots, website and content management system builders, social media management tools, and, more recently, event experience platforms are a few examples of event technology.

An event technology stack, also known as an event marketing technology stack or an event MarTech stack, is the group of tools and technologies that firms employ to manage events.