AI Event Technology Is Designed for Enterprise Adoption

Project Spark, an artificial intelligence (AI) tool for event professionals developed by the event technology company Gevme and the PCMA, has unveiled a premium, paid version with improved data privacy and security. The company will also provide enterprise consumers with AI-skills training.

Increased Functionality

Spark Enterprise provides data privacy and security at the enterprise level, enhanced content repurposing options, and new strategic insight and sentiment analysis options. It is the result of seminars and workshops with more than 2,000 stakeholders in the industry.

Project Spark hopes it will attract larger organizations that may have not been able to use the tool previously due to data privacy concerns. Veemal Gungadin, CEO of Gevme, verified that the tool will continue to employ the same AI models trained on massive amounts of data. However, enterprise user data, including any uploaded documents, is kept strictly confidential and is not utilized for AI training.

Gungadin described pricing as “reasonable” but was unable to specify a price. In October, Project Spark will declare pricing at IMEX America. The tool’s rudimentary version will remain accessible to PCMA members and other event professionals.

The new version of the application supports user and file administration. It enables IT teams to manage and restrict access to resources. In addition, the utility is now ISO 27001 and SOC 2 certified with AES 256-bit data encryption at rest and TLS 1.2+ data encryption in transit.