Before the pandemic, virtual and hybrid events were less common –– especially as the high-production, immersive experiences they’ve now come to be. They were largely designed to attract future in-person attendees while adding an element of innovation.
The steady development of these formats –– and the technology to support them –– has now accelerated. Their benefits have also come into focus: wider reach, more inclusivity, and increased sustainability –– just to name a few.
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