Event marketers and meeting organizers who are new to the world of event intelligence can easily get enamored with big data.

They want it all: a great looking dashboard, flashy graphs and charts, and real-time data just to name a few.

Can you relate?

This is a good sign because this means you see the prize at the end of the journey — the transformative impact event intelligence can bring to your events and meetings.

Read more at: https://www.aventri.com/blog/event-intelligence-series-part-2-designing-your-event-intelligence-structure