Welcome to the second edition of the Aventri W.I.N. (What I Need) Series. If you’re new here, the W.I.N. Series is a sequence of blog posts providing a deep-dive discussion on a specific topic. It saves you from getting overloaded with a ton of information you can find online and provides you with just the information you need (hence, the name of the series) to take action.
In the first edition of the series, we talked about The Offline Buyer’s Journey. For this new series, we will talk about a closely related topic — Event Intelligence.