Power of Personalization
There’s no denying that today, it’s all about the individual. We want everything to be made for us or with us in mind. From the rise in popularity of monogrammed necklaces to custom drink orders, we want things to be done the way we like them. Technology has made personalization easier. Starbucks can send individualized offers based on the drinks you ordered in the past. Siri will call you by your name. Spotify creates playlists of songs, handpicked for you.