What does it mean to be a part of the events industry in 2019? Well for starters, don’t blink. Meetings are growing and evolving rapidly, and each is an experiment in applying new methods to find a perfect formula.
Easier said than done in a science that has zero constants.
To succeed, you have to be dynamic, you have to be flexible, and, above all, you have to be in tune with attendee desires. For venues and planners, that means looking into the crystal ball to get ahead of event trends and expectations.