It’s rare nowadays to attend an event that doesn’t have some kind of mobile app. Mobile event apps aide the attendee journey by providing content, schedules, speaker info, attendee info, maps, and more. Event apps are also a way for attendees to connect with each other through in-app messaging and networking opportunities and better connect with the event through things like gamification. In other words, an event app truly elevates the attendee experience. There is just one problem… What if no one downloads your app?