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Top 3 Most Important Data Types to be Gathered from Event Apps

High-expense of B2B events makes it difficult for marketers to justify them to higher-ups. Data offered by event apps can support this cause. Marketers mainly need to focus on 3 types of data which are as follows:

1: Behavioral Data
Event organizers can hold surveys with the help of apps like Event2Mobile App. Organizers can gather tangible evidence like what attendees think of sessions and speakers.


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