The Challenge of Event App Adoption
According to MPI, the biggest challenge with event technology isn’t figuring out how to design it into the event. It’s not even deciding which technology to purchase – it’s the slow event app adoption rate! Which means that even if you get the buy-in from your board or executive team, you’ll likely run into challenges with event app adoption.
More information: https://www.eventmobi.com/blog/tips-to-increase-event-app-adoption/