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Tech Tuesday: Using Gamification to Capture Attendees’ Attention

Have you ever seen your attendees zone out at your events—you know, that zombie-deadpan look? Chances are your attendees do zone out at your events and it’s not necessarily your fault. Recent research has shown that because of the digital age we live in, people’s attention spans are steadily decreasing. In 2000, people’s attention spans averaged 12 seconds, and in 2018 people’s spans decreased to less than that of a goldfish—8 seconds. So how do you consistently capture your attendee’s attention during the entirety of your event? Event gamification may be the key.

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