It’s crazy to think there was a time when people believed that live streaming detracted from the success of their events. We know now that’s totally wrong! In reality, live streaming allows you to leverage the content from your events to help expand your online audience year-round.
We also know, however, that successful live streaming requires a coordinated pre-event marketing strategy and a unique and entertaining experience.
More information: https://blog.hubb.me/event-engagement-through-live-streaming-webinar