How can you measure the impact of an event on your audience? Is it even possible? Read on to unlock the secrets of audience engagement and how to measure it.
“Audience engagement” might seem like a buzz word used one too many times. But actually, it’s proof that your event strategy produced a tangible return on investment. We sometimes tend to measure it based on our gut feeling when in fact—like other event metrics—it can be put into numbers using hard data.