Video content is a great way to catch your audience’s attention in a short period of time. Short videos retain 53% of your audience to the very end. From product demos to testimonials, business related video content is one of the most effective tools at getting your message across.
This makes it a great tool for event promotion and engaging potential attendees through social media.
More information: https://meetingtomorrow.com/blog/incorporate-video-into-your-event