You finally secured sponsors for your event — but your work has only just begun. Now you need to deliver what you promised and prove it with hard data. If you don’t, your sponsors won’t renew for your next event, leaving your business at risk.
The first step to measure a sponsorship activation is to understand your sponsor’s objectives. You need to be crystal clear on what their primary goal is — whether it’s engagement, lead generation, social traffic, or actual purchases — and how they want to track effectiveness.
More information: https://www.eventbrite.com/blog/measure-sponsorship-ds0c/