Going mobile is on top of everybody’s mind but what does it mean to make your meetings mobile? Why would your attendees care about an app in a meeting? If mobile is the face of digital, then mobile app is the face of engagement.

Digitalisation is spreading throughout the event industry and your attendees are looking for a worthwhile digital experience. As organisers, you should be shifting your priorities to meet this new expectation. People always say you will lose if you snooze.

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